Key challenge we bloggers face today is to keep our visitors engaged on our blog for more time.
How do we achieve this?
Building and Optimising Internal link Structure. Interlinking relevant content at relevant touch point should be of prime importance in your on-page SEO strategy.
Firstly, What Is An Internal Link?
Internal Links are the links that moves from one page to various other pages of a same website.
Why Internal Link Building Important?
A: Linking internal the pages will establish the content hierarchy of your website.
B: Today, bounce rate is one of the important parameter which determines search engine ranking of your website. Higher the bounce rate, lesser is the conversion. Hence it becomes inevitable to keep visitors hooked to our website for long duration by interlinking relevant content wherever applicable.
C: Internal links aids to enhance the end user experience.
D: Inter linking most relevant content will enforce your visitors to deep –dive your blog content which in turn would increase the conversion rates, may be purchase or visitor end up subscribing to your newsletter.
E: Search engines would know the context of webpage by analysing the anchor text. This would boost the ranking of the page.
F: Linking internal pages would provide clear visibility to search engines on the pages to be crawled and indexed.
Let`s overview the internal linking strategy to interlink the content for effective results.
1. Link Your Home Page To Most Important Pages.
Always have to link from home page to pages which are of supreme importance. Your home page would generally have high page rank. It is better to pass on the link juice to other inner pages that will rank them better in search engines.
2. Navigation to Other Pages in Footer and Sidebar.
Including links in the footer and sidebar section enhances end user experiences.
3.Link Related Pages.
Linking to most relevant pages raises the user engagement on your website. WordPress plug-ins such as “Related Post “ helps to collaborate related pages enticing visitors to read more on his favourite topics.
Search engines records the pattern and helps website rank better.
4.Interlink In The Beginning.
Linking to page at the beginning on the content is treated of more value by search engines rather linking at bottom. Reason – visitors are more likely to click the links at the beginning of the content block.
Implementing breadcrumbs has dual advantage.
A. It helps users to track their location on website and helps them traverse back without a need to click back button
B. Adds immense value by improving internal link structure of your website.
6. Have Maximum 3 Hops To Reach Any Page.
As per good SEO practice, any page on your website should be accessible by maximum 3 clicks. Hence adding links to Menus, Sidebar and Footer is very essential.
7. Contextual Anchor Text.
Always have relevant and contextual anchor text while interlinking to other pages. These would help search engine understand and interpret the content of page well thereby boosting ranking.
8. Have Website Audited Regularly.
It is a good practice to have your website audited regularly to analyse and identify the broken internal links. Broken internal links result in poor accessibility and hamper your rankings.
9.Interlink High Authorative Page with Lower.
Interlinking high authorative page with lower authorative pages facilitates the flow of link juice to inner pages of website.
Do provide your insights on building and strengthening the internal link structure of website.