You probably have just started to blog and intensely engaged to find the different ways to make your blog understandable by giant search engines like Google.
For starters, it gets complicated and at times they are often misguided when it comes to optimizing sites and its pages for making them search engine friendly.
As a novice blogger, you are bound to get overload with information (which is not easy to digest) as there are millions of resources on the internet which talks about ways to optimise the website for search engines.
How do we ensure our blog is easy to understand for Google?
Read on …today, we will cover fundamentals and easy to follow Google webmaster guidelines which would make your blog post understandable to Google.
- Create Content Rich Site.
Creating website with rich and valuable content should be your primary goal.
Every page on the site should have content which is unique, relevant, action-oriented, engaging and keeps visitors hooked to your site.
You have to ensure the topics you cover on your site are descriptive and concise. This would not only tell search engines the context of a page but also elevate the user experience as they would be glued to your site for the longer period.
- Keywords – They are unquestionably critical.
You have to sprinkle the words and phrase (keywords) optimally on your pages which user might think and may use in his quest to find relevant information from the search engine.
Extend your imagination in discovering the words user would type in to get the desired information.
As per the intent of search query, the keyword search can be classified as information search or transaction search query.
A user is searching for “How to Write Faster” is looking for information to improve his writing skills. On another hand, user searching “Best Premium WordPress Themes” makes the intent clear – to BUY something. Hence, termed as – transaction query.
As per the niche of your site, filter and distilled most relevant keywords to be used.
Read: 10 Tools to Master Keyword Research
- TITLE Elements Should Not Be Vague.
TITLE elements as it suggests, are used to provide the title for the online document. It generally appears in three sections:
B: Search Engine Results Pages and
C: External Websites.
Ideally, the format of the title for a page should be: Main Keyword – Secondary Keyword with description |Site Name and length should be within 50 to 60 characters.
Google would evaluate the TITLE and judge the relevance of your page.
Hence; make them super-accurate and precise.
- Design with Conceptual Page Hierarchy.
Have a website designed in a manner with clear conceptual page hierarchy.
Google will not be in the inclination of long URLs stuffed with keywords. Rather, a hierarchical structure would make it easier for them understand the structure of your website and its relation between pages.
In my view, a gigantic shopping portal like Amazon.com is the best example of Conceptual Page Hierarchy.
- Extensively Used ALT attributes for Images.
Google readily interprets the text on the page.But, it has no clue about the images on a web page until you define them explicitly. This is where ALT attributes in a picture.
ALT attribute can hold the description of the images and used by Google to comprehend the relevance of the images. (So, provide as much as detailing for pictures.)
- Most Important Section of Content Should Have Prime Visibility.
It is important for us to have the most indispensable content as the default view of our blog as it facilitates ease of information access to users.
Content which is visible is given the high priority than the content inside non-visible elements such HTML.
As per Google, content which has easy accessibility to users is given highest consideration and content which is in tabs or expanded sections, since lesser accessible to users, is given lowest consideration. (User experience point I stated above)
- Have a Sitemap Consisting Links to Key Pages.
Ensure sitemap is incorporated providing the link to significant pages of your site. With the sitemap, Google will clearly understand the structure of your site.
Added to this, also plan to create a page –called as site index or site map page which consists of links which are interpretable by humans. If you have too many links, don’t have it on the single page. Rather, spread it across in multiple pages.
- Use robot.txt.
robot.txt is a text file on the server (of your site) that instructs Googlebot about the sections of your site which can be happily crawled and indexed and the sections which should be ruled out from indexing.
Now, this, by no means is a method to prevent or stop search engines bots crawl your pages. Rather, a way to indicate “restricted access” to areas you would not want outside world to know via search engines medium.
Make sure robot.txt is present in the main directory. Googlebot will not go extra mile to scan your entire website to locate the robot.txt
Let us discuss what more we can do to help Google make our pages more understandable.
Look forward to your inputs.