In earlier days, blogging was typically an online journal for people who wanted to share opinion and express their point of view. Real benefits of blogging emerged in years following.
People expressed their viewpoint on a topic of their liking and interest without any objective of monetary gains.
In the current era, things in the blogosphere have transformed leaps and bounds.
Blogging is NO more a concept to maintain personal diaries on the internet.
Today, people have launched blogs in varied niches like Health, Entertainment, Business, Sports, Gadgets, Recipes and Food, etc.
The business of all sizes has realised the true potential and benefits of blogging.
Gauging the long-term benefits, passionate individuals with innate writing and expressing capabilities are now opting blogging as a profession.
Let’s dig in and explore the rich benefits of blogging an entrepreneur or businesses (of all sizes) would have.
- Blogging Helps in Increasing Search Engine Visibility.
A site with rich and valuable content attracts search engines attention.
Churning high-quality blog posts at regular frequency will make your blog invaluable content hub for search engines and readers.
More you blog, higher is the number of pages that would get indexed in Google which increases the footprint of your site.
Businesses and solopreneurs who BLOG more often will keep search engines interested as they would get a constant feed with fresh and unique content backed with user engagement in form comments and shares.
(Don’t forget – high-quality content + user engagement are crucial ranking factors by search engines like Google)
Tip: Publish a blog post which addresses a particular problem or provides a solution to readers. This would make you blog posts sticky.
- Gets You Free Organic Traffic from Search Engine.
Blogging with the correct content marketing strategy will always yield awesome results.
Focusing on the usage of long tail keywords in content will rank your blog posts higher in search engines results. Long tail keywords of minimum 4 to 5 keywords should often be used.
These keywords would have LOW search count but are LESS competitive too which make them easy to target.
Tip: Have a blog post focused on the specific long tail keyword. You would observe a spike in organic traffic once you several blog posts targeted with such keywords.
The cumulative effect would be huge.
- Blogging Establishes You as an Authority.
Blogging on topics that answer most common or uncommon questions of users will help to build your authority over the subject matter.
People would start trusting you.
Any advice or suggestion you provide here will be taken as a final word. Gradually, you start building a loyal base of readers which eases out the sales process without any complicated strategies.
Powerful! Right ?
Tip: For all blog post, ensure topic is well researched and you are equipped with answers for the questions people may have once a blog post is published.
- Amplifies Conversion Rate.
Every blog post you publish should be a GEM which would not lose its preciousness years to come.
It should be:
- Adds value
- Provides benefits
- Action oriented
Doing so will entice visitors to stay longer on your site.
At the end of the blog post, having a strong call-to-action will convert a visitor in to lead.
Tip: Best method for ‘visitor to lead’ process is to offer a freebie (which is again super valuable to visitors) in return for email address. Once this happens, you gain a LEAD.
- Blogging Generates Inbound Links.
Inbound links (also called as Backlink) refers to the number of websites that are pointing to your site.
By having an EPIC post which is super valuable for readers will make your blog post share-worthy and referenced from other sites.
As we know, more the backlinks, superior is the position of your blog in search engine results pages.
Tip: offer an eBook with minimum action required from visitor to download it.
- Guarantees Long Term Benefits.
Your blog should be an online asset full of high-quality content.
Once search engines take a note, it will continue to rank the blog post in search results at least for few months may be a year also.
The blog post which is superior in quality will naturally attract interest from blogosphere world in the same niche.
Your post would not only gain high visibility on social networking platforms which gives an instant spike in traffic but will also ensure consistent…long term organic search engine traffic.
Tip: Aim to write a longish evergreen post that will help you attract new visitors to your blog from search engines.
- Enables Direct Connect With Your Target Audience.
Blogging facilitates direct connect with your target audience.
It helps visitors (which are probable leads) to establish communication with you and fuels engagement.
It opens a direct channel where individuals – first time visitor, a repeat visitor, lead or customer can voice out their opinion on the product or services you offer.
Added to this, it also acts a channel to get direct feedback from the people who have bought your product and services.
With these golden nuggets, gives you a clear picture about the need of your prospects, things they like or dislike, aspects which they criticise and appreciated.
Accordingly, you can tweak your marketing initiatives and strategies.
Tip: Always end your blog post with an action-oriented text or visual which instigates visitors to take an action like – subscribing to your newsletter, downloading an eBook, some trial offer, etc.
Have I covered all the key benefits of blogging?
Let me know …shall be obliged to learn more from you and your experience in blogging.