As it gets closer to the holiday season, tech companies have been busy trying to anticipate and address consumer spending on the holiday shopping spree.
While tech firms are already seeing some success with holiday deals and discounts, many are still struggling with the logistics of delivering the goods to customers.
Tech companies have struggled to get consumers to spend more on their purchases, according to a report from the McKinsey Global Institute.
And even if they are able to deliver more deals and lower prices on some of their products, tech firms still have a long way to go to make their holiday shopping experience better for consumers.
Read the full report here: What’s on the horizon?